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How to Optimize WordPress website using plugins

WordPress is a very popular CMS used for creating websites. However, WordPress sites can be slow, which can harm conversions and search engine rankings. This article explores the most frequent performance issues with WordPress sites and offers some solutions.

To speed up your WordPress site you need to streamline everything: plugins, server, themes, content, etc. The idea is to minimize the use of plugins and external resources and use as much native WordPress functionality as possible.

Multiple plugins can slow down WordPress sites.Remove unused plugins and replace old ones with the latest versions (good for security as well). Ideally replicate the plugin functionality you want in native WordPress code or custom PHP. The fewer plugins you use on your site, the less chance there is of performance and upgrade issues. Plugins can also call external resources, which introduce uncertain delay by relying on external servers.

Lets see how to optimize the wordpress website with Plugins.

In this article we are going to use a couple of plugins which will help a WordPress website load faster.

Once you have your WordPress website developed and designed properly

1) Login to the wordpress admin area with ( this path may be difference as per the location of the admin folder )

2) Once you are logged in to the admin area of the website, on the your left hand side click on plugins and click on Add New.

  •  On your right hand side pane , Scroll down and in the Search Plugins window , search for “W3Total Cache Plugin” and press Enter


  • Now click on Install Button and wait for it to be installed.
  • After installation, on your left hand side pane you will now notice a new section in your admin sidebar called “Performance.”
  • Point to the Performance option with your mouse and click on General Settings.




  • Once done with making the changes ,Click on Save All Settings.

Note: If you make any changes to your WordPress plugins, the W3 Total Cache plugin may ask you to Empty the Cache. This is done to make sure the plugin doesn’t serve a cached version of any changed files.

  • On the next step , on the sidebar, click on the Minify sub-section. Under HTML & XML, check Enable in the HTML minify settings. You can also check the other options, but make sure to test your site to see if it breaks.


  • Again On the sidebar, click on the Browser Cache sub-section.
  • Under General, Cascading Style Sheets & JavaScript, HTML, and Media & Other Files headings enable the following:

    Set expires header
    Set cache control header
    Set entity tag (eTag)


  • Click on Save All Settings
  • The next step would be to install one more plugin that WP Smush it Plugin
  • Repeat the steps .. step no. 2 & 3 to install the plugin
  • This plugin will optimize every image you upload henceforth since you activated it.


  • There are no options for this plugin and nothing to set up!
  • In the newer version of WP Smush it, there is a Bulk feature that can smush all of your uploaded images. It has worked for us on smaller media libraries and it is very convenient, however it is experimental (we’ve experienced some errors with it on larger media libraries). Have a look at the feedback forums if you are looking for support.
  • That’s it! You’re finished.

Why Is It So Important To Keep A WordPress Site Up to Date?

If you don’t update your WordPress site, it may be vulnerable to hackers.

Updating a WordPress site is one of those tedious tasks that has to be done, but doesn’t usually confer any obvious benefit. Sometimes you’ll get a new feature, but most of the time, you hit the update button, the site prints out a few lines of uninteresting verbiage, and nothing much happens except that the number on the update menu item disappears.

Some people like to update just because they get a sense of satisfaction from seeing that number disappear: the sort of people that get mildly stressed if their email inbox shows unread messages at the end of the day. Most of us aren’t like that, and because updating WordPress brings no obvious benefit. WordPress asks to be updated with a frequency that is off-putting to even the most solicitous site maintainer.

So, I understand why many WordPress users don’t bother to keep their installation up-to-date. But I also understand the result of not updating can be catastrophic for businesses, publishers, and others that rely on WordPress.

WordPress is a complicated piece of software made even more complicated by its ecosystem of thousands of plugins. As smart as humans, and especially developers, are, they aren’t so smart that they never screw up when building complicated things. Mistakes are made and those mistakes can create security vulnerabilities.

Security vulnerabilities that might allow a hacker to break into a WordPress site and install malware on it so that its users become infected. Or that dragoon the site into a botnet that carries out attacks on other sites.

Every content management system has the same problem—there’s no such thing as absolutely secure software.

When these problems are discovered, the WordPress developers and plugin developers get to work. They find out what went wrong and write new code that fixes it. The new code is called a patch. Patches are delivered to WordPress installations through updates.
If you don’t update your WordPress installation, then it’s very likely that your site is vulnerable to hackers. Although updating your WordPress site is tiresome, forgetting to update could mean the loss of your site and its data. It could mean your users get infected with malware.

You owe it to your business, your site, your users, and the wider web to make sure that you keep your site up-to-date — it’s part of being a good online citizen.

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